Are you using social networking to reach new customers?
Have you ever
tried using Instagram?
What was once a simple picture sharing app is
currently a key sales channel.
In this post you'll learn the best way to
use Instagram to gain brand recognition and reach new
Establish a sizable Community Base
have Instagram accounts and over fifty percent of the top 100 brands of the
world are on Instagram. Your customers (and potential customers) are likely
there as well.
Below I share a few ways you can locate or attract those
people and add them to your existing fan base.
Hashtags are a method to group ideas, notions
or conversations. They make it easy for people to locate others who are posting
about issues they are interested in.
You can effectively reach new folks
interested in your products, by including the appropriate hashtags in your
To find the most useful hashtags for the updates, it is
possible to make use of a free online service or Websta. These tools provide a
listing of popular hashtags based on your own keywords.
Use those lists
to produce the top 10-20 hashtags that connect to your own company, brand and
merchandises and place them in a note on your smartphone. This way it is
possible to refer to them where you are posting from.
2. Apply the proper
Many people post away and don't think about engagement--we merely
use what we think looks good is affected by Instagram filters.
lately published a study that found photos with no filter, the Mayfair filter or
the Inkwell filter wound up with opinions and more likes.
everyone's audience is slightly different. I would suggest experimenting with
various filters and using a Instagram direction tool to assist you to see which
one is most popular along with your community.
3.Post at Peak Times
As with all
social networks, understanding when your community is probably to participate
helps you choose the best time to post. IconoSquare has an optimization report
that identifies the best times for you yourself to update according to your
previous posting involvement and history.
The report shows black circles
representing the times you're currently posting and light-gray circles
symbolizing the degree of interaction those posts receive. The greatest
light-grey circles represent the best times for one to post based on your
The example above is taken from the Shopify
Instagram account. You can note the best posting times in this particular
instance are Friday at 9pm and Monday at 9am, astonishingly.
Participate With Adversaries' Followers
Anyone following your
competitor's Instagram account is someone you want to speak to. You would like
to inform them about your (better) site, merchandise or service,
Both your number increases of followers and qualified
There are several tools that can help you to find your
competitors' followers. For instance, use JustUnfollow to search for your own
competitors' Instagram accounts by name and it gives you a list of everyone.
With that list in hand, start participating with your potential customers that
are new --follow them and like or comment on among their pictures.
Work With Popular Instagrammers
One of the best methods to develop your
Instagram community would be to request a heavy hitter in your market to feature
your product. Unlike the previous tactics, this one typically features an
advertising cost associated with it-- sending products or either payment for
review--but the consequences may be dramatic.
Yumbox paid Instagrammer
and a well known food blogger to post a picture of a food-filled Yumbox along
with a link back. That single post doubled traffic that was spiked and the
company's Instagram following to the their web site.
To obtain the
largest accounts in your niche, use the search function and type in hashtags key
words and company names of Instagram. When you follow and find a large account,
Instagram will give a list of users that are similar you'll be able to follow to
Assess their account profile when you are prepared to connect with
someone. In most cases you will find a way to tell pretty quickly whether an
account accepts sponsored posts or product reviews. Lots of people include a
note that says they're willing to work with brands (e.g., "For business
inquiries, please email...").
The price of sponsored posts or featured
reviews depends on a number of variables like niche and audience size.
Generally, the price is comparatively low compared to other online advertising
alternatives and these ventures usually lead to increased
Instagram's engagement rate is one among the social networks
that are best of all. Its picture-centric nature lends itself to showcasing and
When you have established a large targeted audience and
gained trust and loyalty, it's time to convert browsers to buyers. Here are
three ways that you can begin.
1. Accentuate Scarcity
and retailers consistently practice this principle by indicating that products
or discounted costs will only endure for a limited time.
Fox & Fawn,
a ny retailer of vintage clothes, uses an innovative method of increasing
involvement and sales with the deficiency tactic.
The shop regularly
posts several pictures per day showing their current inventory. There is usually
a restricted stock since things are classic. Followers have to leave a remark to
reserve the thing, when they see something they like. Afterward the user calls
in with their credit card information and Instagram name to complete the
Beverly Hames of Fawn & Fox says that 20-40% of daily sales
now come from their Instagram audience.
2. Limelight New
Packer Shoes has created a healthy Instagram audience of 54,000
followers and often emphasizes new and exclusive products to drive more
Owner Michael Packer says, "We can literally put something up on
Instagram and not two seconds later, the telephone is ringing off the
3. Highlight Social Proof
Social proof is a powerful
psychological occurrence where people assume others' actions reflect the
appropriate behavior for certain position. For instance, in case your friends or
family recommend an item, you are more likely to choose that product over
Almost 63% of consumers say they're far more likely to purchase
from a website if it has some form of social proof like merchandise ratings and
reviews. Product reviews are 12 times more trusted than product descriptions
Online retailer BlackMilk does an extraordinary job of
providing social proof by motivating customers on special hashtags being used by
Instagram to post pictures. Those pictures are pulled by blackMilk into their
site so clients can see how popular there is a product.
set of leggings in their shop has over 160 pages of user-generated pictures.
When someone visits the site, those pictures are strong visual social proof that
encourages them to buy the item.
BlackMilk founder Cameron Parker had
this to say concerning the Instagram social proof attempts of the
"[Customers are] really proud of showing off their
individuality of the way that they style them, and stuff like this. So it wasn't
the versions that were selling our products--it was the hundreds of pages of
selfies from girls around the world, different shapes and sizes."
Be purposeful about how you present your products on Instagram and
assemble your crowd. The end result will be a targeted marketing channel that
delivers a healthy stream of revenue.
What do you believe? Would you use
Instagram as a sales channel? What tactics have worked best for converting fans