Before getting into the reasons to possess several pages, as well as the advantages we cover the possible dangers.
1: Multiple Personal Profiles are Prohibited
Private profiles are limited to one per individual. Technically, creating an individual profile for anybody other than yourself - fictional characters, cats, kids - can get your accounts prohibited.
2: in case you should Make a Second Email Address to Register, do not
Facebook keeps track of everything of yours on the site under one email address. You'll need an email to create profile page, group or whatever else. You may not understand this, because when you're logged in and go to make page or a group, it simply works. As a shortcut; in case you have to register a fresh email address to create page or a profile, do not do it.
3: Multiple Websites Dilute Search
Both on Facebook as well as in the net at large, having more than one site can come back to bite you. If a user searches for you and finds several results, what exactly are the guarantees they'll find the "appropriate" one? Should you have just one page, it keeps everything located.
There's in addition the possible dilemma of spam profiles or impersonators. A while back, Facebook and company pages merged their places system together. This made many businesses have a duplicate page that wasn't preserved. Furthermore, impersonators try to damage that business and could file a page to get a business. The fact remains that the issue was an issue, although a contact could clear it up.
On the web, this has other problems, including duplicate content problems and SEO fees. You definitely don't want to run afoul of those.
4: Management Dilemmas
When multiple Facebook pages running, there is a few direction problems to consider. An admin is needed by every page. Are you that admin? Just how long do you need to devote to all of your disparate pages? How much can you cross-link between each account? if you're delegating moderators Are you posting the exact same content on multiple pages? Basically, it becomes a management nightmare.
So, with all those hazards, why might you want to create more than one business page?
1: Segmenting Your Audience
One potential benefit to creating multiple Facebook pages would be to segregate your audience. You see this frequently with big brands that do not necessarily rely on local shops for segregation and their search engine optimization. A clothing brand might, for instance, have a Clothing Kids page, a Clothing Men page plus a Clothing girls page. In each instance, the pages have something priceless to provide, but they stay segregated in order to keep their message. The kids's clothing page will bring teens and moms who don't always want to see men's clothing messages in their feed.
This really is normally only a great option if you don't desire geographic segregation for the company. But there is one caveat it is not necessary. The general clothing line target that post particularly to guys and could produce a post about the clothing of men. This enables one to keep your total crowd in one single place, while still keeping targeting.
2: Local Marketing
Whole Foods is a good case with this. Almost every individual store has its Facebook page, managed by the people in charge of that individual shop. The firm as a whole has a hyper- focus that is local, so a visit to another or one shop will be different. The multiple page strategy can also be advantageous in a local SEO sense.
A business like Target, for instance, which prides itself to the experience from store to store being identical, will have a hard time introducing such identity.
Moreover, for chain-wide promotions or advertising, you'll need some way to push just one update on each page. Usually this requires a suite like HootSuite to manage, also additionally, it needs you being the owner and admin of every page. Appointing individual managers as moderators would function as the thing to do, but that could get tricky with over a dozen shop pages to surveil.
3: National Advertising
Picture the local SEO standpoint from the outlook of an international brand, although consider it. Individual Facebook pages can't be created by a brand like Coca Cola for everywhere Coke is sold; it would require an endless number of useless upkeep for no advantage whatsoever and would take years. Coke gains much more from having a single international or American Facebook page, and extra Facebook pages for nation-unique iterations.
4: Product Lines
As well as the Coke pages for areas, you'll find pages for Diet Coke and other product lines. They all have numerous followers and push promotion that is constant.
Another great reason even when a small business you to create a second Facebook page, is always to produce a space that is separate for a certain type of interaction. Your consumer-branded Facebook business page does not need to be cluttered up with other companies and providers, which could be managed more easily from a more restrictive corporate Facebook page with your interactions.
All told, Facebook does not prevent you from having multiple pages, if you have a good reason for it. Nonetheless, you're in to get a shock if you're just expecting that more search results means more users locating you.